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Draft Agenda |
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Sunday,
Oct. 18 |
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Arrival and accommodation
of Participants |
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Monday,
Oct. 19 |
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Introductory session to focus on Defining of Public relations,
differences and similarities with other disciplines/areas |
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Organizing of a PR department and a PR office, characteristics of the PR
persons and qualities that they need to possess |
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Planning
framework for public relations – planning of the external communication,
approaches in segmentation of the public, manners of exploring and
addressing of their needs, message development |
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Tuesday,
Oct.
20 |
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Public relations models (four models), strategies and
tools |
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Press release |
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Press conference – recap and a simulation of a press
conference upon given scenario given |
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Wednesday,
Oct.
21 |
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How to communicate with journalists |
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“Cold call” exercise with each participant in the group,
whose primary objective is to train participants on how to “sell” their
stories to journalists in a short time |
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Interview – introduction and an exercise in front of a
camera |
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Thursday,
Oct.
22 |
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Tips for successful campaigns |
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Brief
summary and explaining of the work in groups |
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Work in groups |
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Evaluation and results of the training |
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Friday,
Oct.
23 |
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Analysis of PR campaign |
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Sharing and acquiring data base |
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Saturday,
Oct.
24 |
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Departure of Participants |
